₹90L/month at 2.8X ROAS
How we scaled a New Age Sticker & Apparel brand with a ₹300 AOV to ₹90L/month - improved ROAS from 2.1X to 2.8X, rebuilt the account from scratch, and launched an entirely new apparel category.
₹90L+
Peak Revenue
2.8X
ROAS
₹6.6Cr
Total Revenue
Year-to-date revenue - ₹6.6Cr
The Problem
Spend going in. Profitable scale not coming out.
A fast-growing New Age Sticker & Apparel brand with an average order value of ₹300-340. The unit economics only work if you can generate volume efficiently. The brand had the audience and the product - but the ad account had no structure, the product listings had no community angle, and the checkout was leaking orders everywhere. At a ₹300 AOV, you can't outspend your way to profitability. You have to out-structure it.
The Solution
Three pillars of growth
Creative and Product Strategy
Creative Pipeline
Built a structured creative testing system from scratch. Every new creative ran against a specific hypothesis. Winners scaled fast. Losers were killed faster. The pipeline never ran dry and consistently fed the scaling campaigns - no creative fatigue, no guesswork.
Community-Based Combo Packs
Created category-specific sticker combo packs built around real human communities - bikers, religious communities, sports fans. A biker buying a biker pack is not buying stickers. They are buying identity. AOV and conversion on combos significantly outperformed generic listings.
Account Architecture and Conversion
Full Account Rebuild
Rebuilt the entire account with a defined role for every campaign type: creative testing campaigns, Instagram partnership ads, cost cap campaigns, bid cap campaigns, and Advantage Plus Shopping with cost cap. Every rupee had a specific job and a specific efficiency target.
CRO and Cart Page
Rebuilt the cart experience for volume conversion - combo upsells at cart stage, category-matched bundle prompts, and reduced checkout friction. At a ₹300 AOV, even a small lift in checkout conversion means thousands of extra orders a month.
New Revenue Category
Apparel Category Launch
Identified that the brand's design IP and loyal base could support an apparel range. Built the entire category from unit economics to pricing architecture to collection naming and offer structure - opening a second revenue stream with materially higher per-unit margin than the core sticker business.
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How we scaled a New Age Sticker & Apparel brand with a ₹300 AOV to ₹90L/month - improved ROAS from 2.1X to 2.8X, rebuilt the account from scratch, and launched an entirely new apparel category. All at the same time.
₹90L+
Peak Monthly Revenue
2.8X
ROAS (from 2.1X)
₹6.6Cr
Revenue (12 months)
165K+
Orders Fulfilled
The Problem
Spend going in. Profitable scale not coming out.
A fast-growing New Age Sticker & Apparel brand with an average order value of ₹300-340. The unit economics only work if you can generate volume efficiently. The brand had the audience and the product - but the ad account had no structure, the product listings had no community angle, and the checkout was leaking orders everywhere.
At a ₹300 AOV, you can't outspend your way to profitability. You have to out-structure it.
What they'd already tried
Spend went up. Efficiency didn't. The account had no structure to support profitable scale.
What We Built
We didn't tweak campaigns. We rebuilt the engine.
Creative and Product Strategy
Creative Pipeline
Built a structured creative testing system from scratch. Every new creative ran against a specific hypothesis. Winners scaled fast. Losers were killed faster. The pipeline never ran dry and consistently fed the scaling campaigns - no creative fatigue, no guesswork.
Community-Based Combo Packs
Created category-specific sticker combo packs built around real human communities - bikers, religious communities, sports fans. A biker buying a biker pack is not buying stickers. They are buying identity. AOV and conversion on combos significantly outperformed generic listings.
Account Architecture and Conversion
Full Account Rebuild
Rebuilt the entire account with a defined role for every campaign type: creative testing campaigns, Instagram partnership ads, cost cap campaigns, bid cap campaigns, and Advantage Plus Shopping with cost cap. Every rupee had a specific job and a specific efficiency target.
CRO and Cart Page
Rebuilt the cart experience for volume conversion - combo upsells at cart stage, category-matched bundle prompts, and reduced checkout friction. At a ₹300 AOV, even a small lift in checkout conversion means thousands of extra orders a month.
New Revenue Category
Apparel Category Launch
Identified that the brand's design IP and loyal base could support an apparel range. Built the entire category from unit economics to pricing architecture to collection naming and offer structure - opening a second revenue stream with materially higher per-unit margin than the core sticker business.
The Results
Numbers that don't need a footnote.
| Metric | Before | After |
|---|---|---|
| ROAS | 2.1X | 2.8X |
| Peak Monthly Revenue | - | ₹90L+ |
| Total Revenue (12 months) | - | ₹6.6Cr |
| Orders Fulfilled (12 months) | - | 165,000+ |
| Year-on-Year Revenue Growth | - | 42% |
ROAS improved while revenue scaled simultaneously - not a trade-off.
The Takeaway
Community is the product.
At ₹300 AOV, you can't outspend your way to profitability. You have to out-structure it. The moment we stopped treating this as a sticker brand and started treating it as a community brand - bikers, devotees, sports fans - the economics changed completely.
A biker buying a biker combo pack isn't buying stickers. They're buying belonging. That insight, combined with a clean account structure and a new category, is what got us to ₹90L/month at 2.8X ROAS.
₹6.6Cr in 12 months. 165,000+ orders. 42% year-on-year growth. Profitable scale at a ₹300 average order value.