About Us
We're not your typical growth company. We're the growth partners your brand actually needed.
Built by operators who have scaled real brands. We work the P&L, not just the ad account.
₹850Cr+
Revenue Generated
210+
D2C Brands
Origin Story
How TruImpact happened
TruImpact wasn't built. It happened. Two operators tired of watching good brands stall because nobody looked at the full picture.
Founders
The people behind every account
Looks at the full picture when nobody else will. Pricing, offers, funnels, margins - the stuff that happens before the ad account.
The full story
Your brand doesn't have an ads problem. It has a business model problem - pricing, offers, funnels. The ad account just makes it visible. Suril will look at the full picture when nobody else will - and take it personally when the numbers don't move.
Superpowers
Business strategy, ops, scaling frameworks, offer architecture, CRO
Weakness
Won't sugarcoat feedback. Will tell you your landing page copy is wrong and your offer needs a rewrite - on the first call.
Off-duty
Travelling, Petting his Cat, Exploring new Food
Will rewrite your ad angle, test 15 variations in a week, and scale the winner before most buyers finish their morning audit.
The full story
Your ad creative isn't performing. AB will watch it, tell you why the hook rate is dropping, rewrite the angle, test 15 variations in a week, and scale the winner before most buyers finish their morning audit. It'll feel like having an in-house creative and media team, not an agency.
Superpowers
Data-driven scaling, AOV optimization, creative strategy, full-funnel economics
Weakness
Will delay a scaling decision because one data point didn't sit right. Overthinks before launching.
Off-duty
Reading (currently Kafka), Exploring Astronomy, deep conversations about nothing and everything
How we work
Our principles
Founder-led
You talk to Suril and AB. Every call. Every decision. No handoffs.
Selective
15-18 brands at a time. Not 80. Not 200. Quality over volume.
Direct
No sugarcoating. We're your brand's biggest critic so the market doesn't have to.
Business-first
We start with pricing, margins, offers, product mix. Ads come after the foundation is right.
What our clients say
In their words
"AB has been at the forefront of helping us scale our Meta ads for the last 1.5 years. He's accessible, reliable and always ready to go above and beyond. Not just managing the account, but he's also helped us in studying the D2C landscape."
"AB has been working with Bazoo for over 5 months and we are very pleased. His knowledge when it comes to data and analytics of margins/AOV and the full funnel is excellent, which is rare to find in a media buyer."
"Suril goes deeper into the overall business and suggests new and innovative ideas for growth, which one may have overlooked. His strategies have helped in getting the best ROI for our budget. He is a trusted and valued partner, as well as a friend now."
"AB has been super helpful in growing our brand. Always available for discussions beyond his scope. It feels like you are working with your own in-house team vs an agency."
"Suril is a standout professional in the field of Meta. His knack for crafting winning strategies is truly impressive. What sets Suril apart is not just his expertise, but also his genuine kindness and collaborative spirit."
Gopal Dutt Vashisht
D2C & Quick Commerce, Peesafe
"I've had the pleasure of working closely with Suril, and it's hard to overstate the impact he's had on our growth. His strategic insights and persistence across performance channels have been instrumental in helping us scale efficiently and sustainably."
"Suril is a very hands-on performance marketing professional. Their team's approach is not just performance marketing - it's a holistic growth system."
Nisith Bag
All things growth, Sirona
"I've worked with Suril for over 6 months and come to realise his potential as a holistic marketing professional. His experience goes much beyond digital marketing platforms alone. He has a deep understanding of creatives, graphics and videos that convert."
Varun Ghai
Founder, Mama & Peaches
"We got Suril as a consultant for 3 months to help us with strategy and growth. He not only helped us with performance marketing but also ad creatives, social media strategy and pricing tactics."
"I've worked with AB for over 2.5 years now and he has helped me scale Plan B to its current levels - great insights into perf marketing and is always available to help! Highly recommend for brands in growth stage."
Sneha Raisoni
Co-Founder, Plan B
About Us
We're not your typical growth company. We're the growth partners your brand actually needed.
When you work with TruImpact, you don't get an account manager who relays information between you and someone you have never met. You get Suril and AB directly. On every call. Behind every decision. Inside every strategy.
That's not a selling point. It's just how we work. And it's why the brands that have been with us the longest wouldn't have it any other way.
₹0Cr+
Revenue Generated
0+
Brands worked with
How it started
TruImpact wasn't built. It happened.
It didn't start with a business plan or a pitch deck. It started with founders calling us because something wasn't working and nobody around them could tell them why.
So we'd sit down with them. Go through everything. Ask the uncomfortable questions. Fix things nobody asked us to fix. At some point, “helping a few brands on the side” became a full-time obsession. So we made it official.
TruImpact is what happens when two people who genuinely can't stop caring about the brands they work with decide to build something around that.
The team
Two founders. No layers. No handoffs.
Your brand doesn't have an ads problem. It has a business model problem - pricing, offers, funnels. The ad account just makes it visible. Suril will look at the full picture when nobody else will - and take it personally when the numbers don't move.
Superpowers
Business strategy, ops, scaling frameworks, offer architecture, CRO
Weakness
Won't sugarcoat feedback. Will tell you your landing page copy is wrong and your offer needs a rewrite - on the first call.
Off-duty
Travelling, Petting his Cat, Exploring new Food
Your ad creative isn't performing. AB will watch it, tell you why the hook rate is dropping, rewrite the angle, test 15 variations in a week, and scale the winner before most buyers finish their morning audit. It'll feel like having an in-house creative and media team, not an agency.
Superpowers
Data-driven scaling, AOV optimization, creative strategy, full-funnel economics
Weakness
Will delay a scaling decision because one data point didn't sit right. Overthinks before launching.
Off-duty
Reading (currently Kafka), Exploring Astronomy, deep conversations about nothing and everything
How we work
Four principles. No exceptions.
Founder-led
You talk to Suril and AB. Every call. Every decision. The people who sold you are the people who deliver. No handoffs, no layers.
Selective
We work with 15-18 brands at a time. Not 80. Not 200. If taking you on means someone else gets less attention, we'd rather say no.
Direct
No flowery language. No sugarcoating. We're your brand's biggest critic in the background - so the market doesn't have to be.
Business-first
We don't start with the ad account. We start with the business. Pricing, margins, offers, product mix. The ads come after the foundation is right.
I've had the pleasure of working closely with Suril, and it's hard to overstate the impact he's had on our growth. His strategic insights and persistence across performance channels have been instrumental in helping us scale efficiently and sustainably.
Simar Rana
Founder, So Fetch Shop
Now you know who we are.
The question is whether we're the right fit for your brand. There's only one way to find out.
- 30-min call
- Real numbers
- Zero fluff