Media Buying
Paid social + paid search. One team. One strategy.
Meta, TikTok, Snapchat, Pinterest, Google, Bing - we build structured account systems across every platform that matters for D2C. Not just running ads, but scaling them profitably with manual bidding, creative testing, and full-funnel strategy.
Our approach
How we run media buying differently
Account Structure & Consolidation
Your account probably has 40 campaigns doing the job of 6. We simplify scattered structures into clean, efficient systems that give the algorithm the best chance to learn and scale.
Creative Testing Framework
Hypothesis-based creative testing across UGC, AI statics, founder content, and partnerships. We find winners through systematic iteration, not throwing spaghetti at the wall.
Manual Bidding & Scaling
Manual bidding strategies that maintain ROAS while pushing spend by 40-60%. We scale with control - not random campaign expansion and crossed fingers.
Full-Funnel Campaign Structure
Testing, scaling, and remarketing campaigns that work together - TOF acquisition, MOF engagement, BOF conversion with proper audience exclusions and budget allocation.
Product Feed Optimization
Your Shopping performance is only as good as your product feed. We optimize titles, descriptions, and images to maximize click-through and conversion across Google and Bing.
Weekly Optimization & Reporting
Daily monitoring with weekly strategy calls. We own the numbers daily and test aggressively - not a monthly PDF with charts nobody reads.
Paid Social
Where we run social ads
Meta (Facebook & Instagram)
The core of most D2C ad strategies. Account structure, IG Signature campaigns, manual bidding, and full-funnel systems.
TikTok
Younger audiences, lower CPMs, creative-first discovery. We build native TikTok strategies, not repurposed Meta ads.
Snapchat
High-intent audiences in specific demographics. Works especially well for beauty, fashion, and lifestyle D2C brands.
High purchase intent, long content lifespan. Ideal for home, fashion, beauty, and aspirational product categories.
Paid Search
Where we run search ads
Google Ads
Search, Shopping, Performance Max, YouTube - the full Google ecosystem structured for D2C acquisition and profitable scale.
Microsoft / Bing Ads
Lower CPCs, less competition, different audience profile. Consistently profitable when structured right. Most D2C brands overlook it.
Results
Media buying results that matter
₹10M/mo
Toys brand - 100% growth in 4 months
₹1.91Cr
Ethnic wear - in just 45 days
$898K
Lab Grown Diamonds - 6.4 ROAS in 5 months
£976K
UK Swimwear - 268% growth in 8 months
164% QoQ
Personal care - first-time customers doubled
123%
Baby Apparel - revenue growth in 4 months