Tools
Interactive funnel and ROAS calculator for D2C brands. Tighten the five conversion rates and watch the same ad spend turn into more orders and a profitable ROAS.
Free P&L calculator for Indian D2C brands. Enter ad spend, orders, RTO and per-order costs to see net profit, ROAS, net ROAS and ROI, with GST and COD handled properly. Download a PDF summary.
Monthly P&L actuals for D2C brands selling across their own website, marketplaces, offline retail, B2B and international. See gross margin, CM 1, CM 2, operational profit, EBITDA, blended ROAS and CAC for one month.
Unit economics calculator for D2C products. Enter the selling price and per-unit costs to see the unit margin, the most you can spend on ads per unit, and the ROAS a product needs in Ads Manager to break even or hit your net target.
