Business Development.
Drive new business for TruImpact through outbound outreach, inbound qualification, proposal creation, and client relationship building. You're the first point of contact for every potential client - your job is to understand their brand, identify fit, and move them through the pipeline.
01 · Reality check
Is this actually for you?
You'll fit if
- ✓You reply fast and follow up without being told
- ✓You research a brand's ads and competitive landscape before every call
- ✓Proposals go out within 24 hours of a qualified call
- ✓You can identify whether a brand is a good fit in 15 minutes
- ✓You understand D2C economics - not just sales
- ✓You own deals end to end, not just the intro
Maybe skip the form if
- ✗You rely on scripts and templates for every conversation
- ✗You've never sold a service (only products)
- ✗You don't understand what ROAS or CAC mean
- ✗You wait a week to send proposals
- ✗You need someone else to qualify your leads
- ✗You think business development is just cold outreach
02 · The deal
Here's what this actually looks like.
- ✓You're not cold-calling from a list.
- ✓Our inbound is strong - you'll qualify real D2C founders who already want to work with us.
- ✓You'll also build outbound systems for high-value prospects.
- ✓You'll own deals end to end.
- →You reply fast.
- →You follow up without being told.
- →You come to every client meeting prepared with research on their brand, their ads, and their competitive landscape.
- →Proposals go out within 24 hours of a qualified call, not a week later.
Requirements
- 1-3 years in business development, sales, or client acquisition at a marketing agency or D2C brand
- You're prompt - leads get a response within hours, not days
- Experience creating proposals and pitch decks that actually win deals
- Strong email communication - outbound sequences, follow-ups, meeting recaps
- Comfortable leading client meetings, discovery calls, and presenting solutions
- You understand D2C and performance marketing well enough to have an informed conversation about it
03 · The role
What you'll actually own.
Self-assessment
Question 01
Tooling
Outreach & analytics
Ops & AI
Hiring process
- 01
Apply
Fill the form. We read every one. You'll hear back, yes or no, in a few working days.
- 02
Screening
A quick fit check. Past experience, what you've owned, what you want next. We answer your questions too.
- 03
Intro
We talk about how you work. Walk us through one decision you'd defend. No 'walk me through your CV'.
- 04
Task + Technical
You ship a short task on real-ish data. Then a working session where we push back and watch you think.
- 05
Culture
You meet the people you'd sit next to. They ask about how you work, how you disagree, how you handle a bad week. References both ways after, then a written offer.
04 · Apply
Ready? Let's go.
FAQ
Is this cold calling?
Mostly no. Inbound is strong - you qualify D2C founders who already booked a call. The outbound piece is targeted LinkedIn and email to a curated list, not 100 dials a day.
How do you measure success here?
Qualified pipeline, win rate, and time-to-close. Vanity metrics like 'meetings booked' don't count if those meetings don't convert.
Do I close deals or hand off to founders?
You run discovery, build the proposal, and drive the deal. Founders sit in on the final pitch for larger accounts but you own the process end to end.
Is this fully remote?
No. Monday to Friday at the Pune office, Saturday WFH. We work better when the team is in one room.
Do I need agency experience?
No. In-house is fine. We want real experience, real outcomes, and the ability to work across brands.
What if I'm great at the job but a bad interviewer?
The task round is a take-home. Your work speaks for you. Charisma is nice but optional.
How many brands will I work with?
We work with 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. You'll go deep on a select group of 4-5 brands in a POD.
Will I talk to founders?
Yes. No layers of account managers. You sit in the conversations that matter.