Funnel Health Inspector
It opens on a typical, leaky funnel sitting at 1.0x ROAS, working hard to break even. Tighten the five rates and watch the same spend turn into 3x the orders and a profitable ROAS. Hit Optimized to see the jump in one click.
Orders
33
Revenue
₹1,00,000
ROAS
1.00x
Losing money
Cost / order
₹3,000
The 5 levers
₹
Only scales order volume, not ROAS.
₹
Lower CPM = cheaper reach = higher ROAS.
₹
Higher AOV lifts ROAS directly.
1
Impression → Click
5,55,556 → 5,556 −5,50,000
%
OkayGood 1.5%+ · Poor under 1%
2
Click → Landing page
5,556 → 3,333 −2,222
%
WeakGood 85%+ · Poor under 65%
3
Landing page → Add to cart
3,333 → 133 −3,200
%
OkayHealthy 5-10% · Poor under 3%
4
Add to cart → Checkout
133 → 67 −67
%
OkayGood 60%+ · Poor under 45%
5
Checkout → Order
67 → 33 −33
%
OkayGood 55%+ · Poor under 45%
Why spend is locked:ROAS doesn't change when you change spend, it cancels out. ROAS is decided by these five rates and your CPM and AOV. Spend only decides how many orders you get, not how efficient they are. So hold spend steady and win on the rates.
The funnel, live
Impressions5,55,556
Clicks5,556
−5,50,000 dropped off here
Landing pages3,333
−2,222 dropped off here
Carts133
−3,200 dropped off here
Checkouts67
−67 dropped off here
Orders33
−33 dropped off here
Want us to find the leaks for you?
This calculator shows the math. On a 30-minute discovery call we'll look at your actual funnel, pinpoint where the orders are leaking, and map the fastest path to a profitable ROAS.
- 30-min call
- Your real funnel
- Zero fluff