TruImpact
Full-time2-4 yearsPune Office

Creative Strategist

Write scripts, develop ad angles, and build creative systems that consistently produce winning D2C ads. You're the brain behind the creative - not the designer, not the editor, but the person who figures out what to say, how to say it, and why it'll work.

About TruImpact

TruImpact is a performance-first D2C growth company that works as an extension of your team, not a vendor. We manage full-funnel growth for 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. Our founders have consulted 150+ brands, worked with 15+ agencies, and managed ₹850Cr+ in revenue. We're building a super-lean team focused on a select group of high-growth D2C clients. If you're obsessed with performance, this is the place to be.

Key Result Areas

What you'll own

1

Script writing and ad angle development

2

Direct response copywriting across formats

3

UGC brief creation and creator direction

4

Creative testing velocity and win rate

5

Performance analysis to inform next creative batch

Requirements

What we need from you

2-4 years in creative strategy, direct response copywriting, or UGC management for D2C brands

You've written scripts that have actually run as paid ads - not just social posts

Deep understanding of direct response copywriting - hooks, pain points, CTAs, offer framing

Experience working in the UGC game - briefing creators, directing shoots, iterating on performance

You understand D2C funnels and how creative fits into the full acquisition journey

Strong portfolio of ad scripts, angles, and creative frameworks you've developed

Why TruImpact

Why this is your next move

You won't write scripts in a vacuum. You'll sit with media buyers, see real-time performance data, and iterate based on what's actually working. Direct mentorship from AB, who has personally tested thousands of creatives across 15-18 D2C brands.

Expectations

What we expect from you

You think in hooks, not headlines. You write for conversion, not awards. You have a swipe file and you use it daily. You understand that the first 3 seconds of a video determine whether the next 27 seconds matter at all.

Apply now

Ready? Let's go.

Fill out the form below. We read every application.

1
Screening
2
Technical Round

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Quick Screening

Step 1 of 2 - Takes about 2 minutes