Creative Strategist.
Write scripts, develop ad angles, and build creative systems that consistently produce winning D2C ads. You're the brain behind the creative - not the designer, not the editor, but the person who figures out what to say, how to say it, and why it'll work.
01 · Reality check
Is this actually for you?
You'll fit if
- ✓You think in hooks, not headlines
- ✓You write for conversion, not awards
- ✓You have a swipe file and use it daily
- ✓You understand the first 3 seconds determine whether the next 27 matter
- ✓You can write a script, brief a creator, and analyze performance data
- ✓You sit with media buyers and care about what's working
Maybe skip the form if
- ✗You think 'creative strategy' means making mood boards
- ✗You've never written a direct response script
- ✗You don't look at ad performance data
- ✗You write for brand voice, not conversion
- ✗You've never briefed a UGC creator
- ✗You need a week to develop one ad concept
02 · The deal
Here's what this actually looks like.
- ✓You won't write scripts in a vacuum.
- ✓You'll sit with media buyers, see real-time performance data, and iterate based on what's actually working.
- ✓Every script you write gets tested against spend and ROAS within the week.
- →You think in hooks, not headlines.
- →You write for conversion, not awards.
- →You have a swipe file and you use it daily.
- →You understand that the first 3 seconds of a video determine whether the next 27 seconds matter at all.
Requirements
- 2-4 years in creative strategy, direct response copywriting, or UGC management for D2C brands
- You've written scripts that have actually run as paid ads - not just social posts
- Deep understanding of direct response copywriting - hooks, pain points, CTAs, offer framing
- Experience working in the UGC game - briefing creators, directing shoots, iterating on performance
- You understand D2C funnels and how creative fits into the full acquisition journey
- Strong portfolio of ad scripts, angles, and creative frameworks you've developed
03 · The role
What you'll actually own.
Self-assessment
Question 01
Tooling
Strategy & research
Ops & AI
Hiring process
- 01
Apply
Fill the form. We read every one. You'll hear back, yes or no, in a few working days.
- 02
Screening
A quick fit check. Past experience, what you've owned, what you want next. We answer your questions too.
- 03
Intro
We talk about how you work. Walk us through one decision you'd defend. No 'walk me through your CV'.
- 04
Task + Technical
You ship a short task on real-ish data. Then a working session where we push back and watch you think.
- 05
Culture
You meet the people you'd sit next to. They ask about how you work, how you disagree, how you handle a bad week. References both ways after, then a written offer.
04 · Apply
Ready? Let's go.
FAQ
Do I write scripts or just angles?
Both. You'll build the angle library and then write the actual 15-60s scripts - hook, body, CTA. Handing off a one-line angle to an editor isn't enough here.
How do you decide what's a winning angle?
ROAS and hold rate on live ads, not your gut. We tag every concept by angle so we know which ones print money and which ones get killed by week two.
Is the swipe file a real thing or just talk?
Real. Every strategist maintains one, organised by category and angle, and we run a weekly teardown of new winners from US and India D2C brands.
Is this fully remote?
No. Monday to Friday at the Pune office, Saturday WFH. We work better when the team is in one room.
Do I need agency experience?
No. In-house is fine. We want real experience, real outcomes, and the ability to work across brands.
What if I'm great at the job but a bad interviewer?
The task round is a take-home. Your work speaks for you. Charisma is nice but optional.
How many brands will I work with?
We work with 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. You'll go deep on a select group of 4-5 brands in a POD.
Will I talk to founders?
Yes. No layers of account managers. You sit in the conversations that matter.