TruImpact
Now hiring · Full-timeMedia BuyingPune (Mon-Fri Office, Sat WFH)

Google Senior Media Buyer.

Own Google Ads accounts across Search, Shopping, and Performance Max for D2C brands. You continuously monitor and optimize campaigns for ROAS, CAC, CTR, and beyond. You own the numbers - daily, weekly, and monthly.

01 · Reality check

Is this actually for you?

You'll fit if

  • You obsess over search term reports
  • You fix product feeds before blaming the algorithm
  • You've managed Shopping, Search, and PMax on real D2C budgets
  • You understand that Google is a different beast from Meta
  • You treat every rupee of ad spend like it's yours
  • You can explain a bidding strategy decision without jargon

Maybe skip the form if

  • You've only ever run Meta ads and want to 'try Google'
  • You think PMax is the only campaign type you need
  • You've never managed a product feed
  • You confuse search terms with keywords
  • Negative keyword lists aren't something you maintain
  • You set automated bidding and never look back

02 · The deal

Here's what this actually looks like.

  • Google is underinvested in Indian D2C.
  • Most brands don't know what they're missing.
  • You'll build Google as a serious revenue channel for brands that have only ever done Meta.
  • Work with disruptive D2C brands - not just clients, partners in growth.
  • You obsess over search terms reports.
  • You fix product feeds before blaming the algorithm.
  • You treat every rupee of ad spend like it's yours.
  • You stay updated on the latest Google Ads features, algorithm changes, and best practices.

Requirements

  • Expertise in keyword planning, bidding strategies, campaign structure, and segmentation
  • Built Shopping campaigns from scratch and managed PMax without letting it burn budget
  • Strong analytical skills with Excel and GA4
  • ₹10L+/month spend experience

03 · The role

What you'll actually own.

KRA / 01
Owning ROAS and revenue targets
You own the Google revenue number. If it moves, you know why.
KRA / 02
Feed optimization and product data quality
Clean feeds drive clean performance. You own feed health across all accounts.
KRA / 03
Keyword architecture and search term management
Build tight keyword structures. Mine search terms weekly. Negatives are not optional.
KRA / 04
Bid strategy and budget allocation
Pick the right bidding strategy for the right moment. Know when to go manual and when to trust the algorithm.
KRA / 05
Reporting and client communication
Weekly reporting that connects spend to revenue. Founders don't need Google jargon.

Self-assessment

Question 01

You inherited a Google Shopping account with a messy product feed. What's your first priority?

Tooling

Buying, analytics & data

Google AdsGoogle Merchant CenterGA4Triple WhaleShopifyGoogle Sheets

Ops & AI

ClaudeNotionSlackLoomMotion

Hiring process

  1. 01

    Apply

    Fill the form. We read every one. You'll hear back, yes or no, in a few working days.

  2. 02

    Screening

    A quick fit check. Past experience, what you've owned, what you want next. We answer your questions too.

  3. 03

    Intro

    We talk about how you work. Walk us through one decision you'd defend. No 'walk me through your CV'.

  4. 04

    Task + Technical

    You ship a short task on real-ish data. Then a working session where we push back and watch you think.

  5. 05

    Culture

    You meet the people you'd sit next to. They ask about how you work, how you disagree, how you handle a bad week. References both ways after, then a written offer.

04 · Apply

Ready? Let's go.

1
Screening
2
Technical Round

Upload your resume as PDF. Set sharing to "Anyone with the link".

Quick Screening

Step 1 of 2 - Takes about 2 minutes

FAQ

Is this Google-only or will I work on Meta too?

Google-only. We have separate Meta buyers. You go deep on Google.

Is this fully remote?

No. Monday to Friday at the Pune office, Saturday WFH. We work better when the team is in one room.

Do I need agency experience?

No. In-house is fine. We want real experience, real outcomes, and the ability to work across brands.

What if I'm great at the job but a bad interviewer?

The task round is a take-home. Your work speaks for you. Charisma is nice but optional.

How many brands will I work with?

We work with 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. You'll go deep on a select group of 4-5 brands in a POD.

Will I talk to founders?

Yes. No layers of account managers. You sit in the conversations that matter.