Blinkit / Quick Commerce Media Buyer.
Run paid media across Blinkit, Zepto, and Swiggy Instamart for D2C brands. You manage visibility slots, category placements, keyword bids, and promotional spend to drive pincode-level sell-through and topline growth.
01 · Reality check
Is this actually for you?
You'll fit if
- ✓You check stock levels before blaming the algorithm
- ✓You know which SKU sells in which pincode
- ✓You review campaign performance daily, not weekly
- ✓You spot category trends before the brand does
- ✓You've managed paid visibility on Blinkit, Zepto, or Swiggy Instamart
- ✓You understand quick commerce is not e-commerce with faster delivery
Maybe skip the form if
- ✗You've only done Meta or Google media buying
- ✗You've never managed category placements or visibility slots
- ✗You don't think about pincode-level performance
- ✗You've never coordinated with supply chain or ops teams
- ✗You treat quick commerce like a Shopify store
- ✗You need a week to analyze a day's data
02 · The deal
Here's what this actually looks like.
- ✓Quick commerce is the fastest growing channel for D2C.
- ✓You'll own it from day one across multiple brands - and build playbooks nobody else has.
- →You check stock levels before blaming the algorithm.
- →You know which SKU sells in which pincode.
- →You review campaign performance daily, not weekly.
- →You spot category trends before the brand does.
Requirements
- Hands-on experience running ads on Blinkit, Zepto, or Swiggy Instamart
- You understand category dynamics, pincode-level performance, and stock implications
- Comfortable with campaign dashboards across multiple quick commerce platforms
- Managed visibility slots, banner placements, and keyword bids
- Strong analytical mindset
- Coordinates cleanly across brand, ops, and quick commerce account teams
03 · The role
What you'll actually own.
Self-assessment
Question 01
Tooling
Buying & analytics
Ops & AI
Hiring process
- 01
Apply
Fill the form. We read every one. You'll hear back, yes or no, in a few working days.
- 02
Screening
A quick fit check. Past experience, what you've owned, what you want next. We answer your questions too.
- 03
Intro
We talk about how you work. Walk us through one decision you'd defend. No 'walk me through your CV'.
- 04
Task + Technical
You ship a short task on real-ish data. Then a working session where we push back and watch you think.
- 05
Culture
You meet the people you'd sit next to. They ask about how you work, how you disagree, how you handle a bad week. References both ways after, then a written offer.
04 · Apply
Ready? Let's go.
FAQ
Blinkit, Zepto, Instamart - all three from day one?
Yes, across the brands you own. The platforms differ but the playbook (visibility slots, keyword bids, category placements, promo timing) rhymes across all three.
Do I deal with platform reps directly?
Yes. You'll be on WhatsApp with category managers at Blinkit/Zepto for slot bookings, BAU issues, and category pushes. Relationships move things faster than the dashboard does.
Is this fully remote?
No. Monday to Friday at the Pune office, Saturday WFH. We work better when the team is in one room.
Do I need agency experience?
No. In-house is fine. We want real experience, real outcomes, and the ability to work across brands.
What if I'm great at the job but a bad interviewer?
The task round is a take-home. Your work speaks for you. Charisma is nice but optional.
How many brands will I work with?
We work with 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. You'll go deep on a select group of 4-5 brands in a POD.
Will I talk to founders?
Yes. No layers of account managers. You sit in the conversations that matter.