Retention Marketer.
Own post-purchase lifecycle across WhatsApp and email for D2C brands. Turn first-time buyers into repeat customers. Most D2C brands have zero retention strategy - you'll build it from scratch.
01 · Reality check
Is this actually for you?
You'll fit if
- ✓You think in segments, not send-alls
- ✓You A/B test subject lines, send times, and CTAs
- ✓You know a well-timed WhatsApp message beats a discount email
- ✓You've built email/WhatsApp flows from scratch
- ✓You obsess over open rates and click rates
- ✓You understand that retention is where D2C margin lives
Maybe skip the form if
- ✗You think retention marketing is 'sending newsletters'
- ✗You've never set up an automated flow
- ✗You don't know the difference between a segment and a list
- ✗You've never worked with Klaviyo or a similar platform
- ✗You think post-purchase ends at the delivery SMS
- ✗You send the same email to everyone
02 · The deal
Here's what this actually looks like.
- ✓You'll build retention systems from scratch - flows, segments, timing, copy.
- ✓The impact is immediate and measurable.
- ✓Work across 15-18 D2C brands spanning supplements, apparel, kids, and more.
- →You think in segments, not send-alls.
- →You A/B test subject lines, send times, and CTAs.
- →You know that a well-timed WhatsApp message 3 days post-delivery converts better than a discount email.
Requirements
- 1-3 years in email marketing, WhatsApp commerce, or lifecycle marketing for D2C
- Hands-on with Klaviyo, Mailchimp, or similar
- Experience with WhatsApp Business API (Interakt, Wati, or similar)
- You understand segmentation, not just blasts
03 · The role
What you'll actually own.
Self-assessment
Question 01
Tooling
Retention & analytics
Ops & AI
Hiring process
- 01
Apply
Fill the form. We read every one. You'll hear back, yes or no, in a few working days.
- 02
Screening
A quick fit check. Past experience, what you've owned, what you want next. We answer your questions too.
- 03
Intro
We talk about how you work. Walk us through one decision you'd defend. No 'walk me through your CV'.
- 04
Task + Technical
You ship a short task on real-ish data. Then a working session where we push back and watch you think.
- 05
Culture
You meet the people you'd sit next to. They ask about how you work, how you disagree, how you handle a bad week. References both ways after, then a written offer.
04 · Apply
Ready? Let's go.
FAQ
Klaviyo only, or other ESPs too?
Mostly Klaviyo, Omnisend and WebEngage for email, WATI / Bitespeed / Sagepilot / AiSensy for WhatsApp. If a brand is on a different stack we expect you to pick it up - the principles port across.
How do you measure retention impact?
Incremental revenue from flows and campaigns, repeat rate by cohort, and 60/90-day LTV lift. Not opens. Not clicks. If you can't tie a send to revenue, it doesn't ship.
Will I write the copy myself?
Yes. You'll write subject lines, push copy, and WhatsApp templates. A creative strategist can help on bigger pushes, but lifecycle copy is your job to own.
Is this fully remote?
No. Monday to Friday at the Pune office, Saturday WFH. We work better when the team is in one room.
Do I need agency experience?
No. In-house is fine. We want real experience, real outcomes, and the ability to work across brands.
What if I'm great at the job but a bad interviewer?
The task round is a take-home. Your work speaks for you. Charisma is nice but optional.
How many brands will I work with?
We work with 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. You'll go deep on a select group of 4-5 brands in a POD.
Will I talk to founders?
Yes. No layers of account managers. You sit in the conversations that matter.