TruImpact
Full-time1-3 yearsPune Office

Retention Marketer

Own post-purchase lifecycle across WhatsApp and email for D2C brands. Turn first-time buyers into repeat customers. Most D2C brands have zero retention strategy - you'll build it from scratch.

About TruImpact

TruImpact is a performance-first D2C growth company that works as an extension of your team, not a vendor. We manage full-funnel growth for 15-18 D2C brands across supplements, ethnic wear, kids apparel, stickers, lab diamonds, and more. Our founders have consulted 150+ brands, worked with 15+ agencies, and managed ₹850Cr+ in revenue. We're building a super-lean team focused on a select group of high-growth D2C clients. If you're obsessed with performance, this is the place to be.

Key Result Areas

What you'll own

1

Repeat purchase rate

2

Email/WhatsApp revenue contribution

3

Flow completion rates

4

List growth and segmentation health

5

Campaign open and click rates

Requirements

What we need from you

1-3 years in email marketing, WhatsApp commerce, or lifecycle marketing for D2C (agency experience required)

Hands-on with Klaviyo, Mailchimp, or similar

Experience with WhatsApp Business API (Interakt, Wati, or similar)

You understand segmentation, not just blasts

Why TruImpact

Why this is your next move

You'll build retention systems from scratch - flows, segments, timing, copy. The impact is immediate and measurable. Work with 15-18 D2C brands across categories. Direct mentorship from founders.

Expectations

What we expect from you

You think in segments, not send-alls. You A/B test subject lines, send times, and CTAs. You know that a well-timed WhatsApp message 3 days post-delivery converts better than a discount email.

Apply now

Ready? Let's go.

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1
Screening
2
Technical Round

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Quick Screening

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