TruImpact
Full-time1-3 yearsPune Office

Retention Marketer

Own post-purchase lifecycle across WhatsApp and email for D2C brands. Turn first-time buyers into repeat customers. Most D2C brands have zero retention strategy - you'll build it from scratch.

Key Result Areas

What you'll own

1

Repeat purchase rate

2

Email/WhatsApp revenue contribution

3

Flow completion rates

4

List growth and segmentation health

5

Campaign open and click rates

Requirements

What we need from you

1-3 years in email marketing, WhatsApp commerce, or lifecycle marketing for D2C

Hands-on with Klaviyo, Mailchimp, or similar

Experience with WhatsApp Business API (Interakt, Wati, or similar)

You understand segmentation, not just blasts

Why TruImpact

Why this is your next move

You'll build retention systems from scratch - flows, segments, timing, copy. The impact is immediate and measurable. Work across 15-18 D2C brands spanning supplements, apparel, kids, and more.

Expectations

What we expect from you

You think in segments, not send-alls. You A/B test subject lines, send times, and CTAs. You know that a well-timed WhatsApp message 3 days post-delivery converts better than a discount email.

Apply now

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1
Screening
2
Technical Round

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