TruImpact

Paid Search

Google Shopping isn't expensive. Your product feed is just terrible.

Google, Bing - Search, Shopping, and Performance Max campaigns structured for ROAS, CAC, and sustainable growth. Not just impressions and clicks that make a dashboard look busy.

What we do

How we run paid search differently

Search, Shopping & PMax

We run and scale ads across Google and Bing - building structured strategies tailored to D2C, not generic templates from a platform rep.

Keyword Planning & Bidding

Expert keyword planning, bidding strategies, and segmentation focused on ROAS and CAC. We care about revenue, not impressions.

Product Feed Optimization

Your Shopping performance is only as good as your product feed. We optimize titles, descriptions, and images to maximize click-through and conversion.

Campaign Structure

Clean campaign architecture that gives the algorithm the data it needs. No scattered, redundant campaigns draining budget on the same audiences.

Daily Performance Tracking

We own the numbers daily, weekly, monthly. Continuous monitoring and optimization with data-driven decisions - not set-and-forget.

Seasonal & Launch Strategies

Product launches, seasonal bursts, and scale-up windows - we build strategies that capture demand exactly when it peaks.

Platforms

Where we run search ads

Google Ads

Search, Shopping, Performance Max, YouTube - the full Google ecosystem structured for D2C acquisition and profitable scale.

Microsoft / Bing Ads

Lower CPCs, less competition, and a different audience profile. Often overlooked by D2C brands, but consistently profitable when structured right.

Results

Paid search results that matter

$898K

Lab Grown Diamonds - 6.4 ROAS in 5 months

£976K

UK Swimwear - 268% growth in 8 months

123%

Baby Apparel - revenue growth in 4 months

Your search account has gaps. Let's find them.

Book an audit - we'll show you what your product feed, campaign structure, and bidding strategy are actually costing you.

  • 30-min call
  • Real numbers
  • Zero fluff
Book a strategy call