TruImpact

Paid Social

Your ad account has 40 campaigns. It needs 6.

Meta, TikTok, Snapchat, Pinterest - we build structured account systems across every social platform that matters for D2C. Not just running ads, but scaling them profitably.

What we do

How we run paid social differently

Account Structure & Consolidation

Your account probably has 40 campaigns doing the job of 6. We simplify scattered structures into clean, efficient systems that give the algorithm the best chance to learn and scale.

Creative Testing Framework

Hypothesis-based creative testing across UGC, AI statics, founder content, and partnerships. We find winners through systematic iteration, not throwing spaghetti at the wall.

Manual Bidding & Scaling

Manual bidding strategies that maintain ROAS while pushing spend by 40-60%. We scale with control - not random campaign expansion and crossed fingers.

Full-Funnel Campaign Structure

Testing, scaling, and remarketing campaigns that actually work together - TOF acquisition, MOF engagement, BOF conversion with proper audience exclusions.

Multi-Platform Strategy

Meta is the foundation for most D2C brands. But TikTok, Snapchat, and Pinterest each unlock different audiences and buying behaviors. We build the right mix for your brand.

Weekly Optimization & Reporting

Daily monitoring with weekly strategy calls. We own the numbers daily and test aggressively - not a monthly PDF with charts nobody reads.

Platforms

Where we run ads

Meta (Facebook & Instagram)

The core of most D2C ad strategies. Account structure, IG Signature campaigns, manual bidding, and full-funnel systems.

TikTok

Younger audiences, lower CPMs, and creative-first discovery. We build native TikTok strategies, not repurposed Meta ads.

Snapchat

High-intent audiences in specific demographics. Works especially well for beauty, fashion, and lifestyle D2C brands.

Pinterest

High purchase intent, long content lifespan. Ideal for home, fashion, beauty, and aspirational product categories.

Results

Paid social results that matter

₹10M/mo

Toys brand - 100% growth in 4 months

₹1.91Cr

Ethnic wear - in just 45 days

164% QoQ

Personal care - first-time customers doubled

Think your ad account is fine?

Book an audit. We'll show you exactly where you're losing money - even if the dashboard looks good.

  • 30-min call
  • Real numbers
  • Zero fluff
Book a strategy call